I guess we of Facebook Nation no longer “think” as one. Last week Facebook announced proposed changes to its Data Use Policy (explains collection and use of data) and Statement of Rights and Responsibilities (terms of use).
As of November 28, Facebook will be able to change its policies with seven days notice to users. No more voting. In the past, voting on changes allowed some users to flood the system and obscure other user’s input. Will the proposed changes offer more transparency or enhance user’s experience?
The Data Use Policy is slowly becoming less opaque but still obscures some collection methods. For example, the Data Use policy does not explain how the Facebook “Like” button on third party sites may collect about our activities on each website we visit after “liking” a site and then share data with affiliates who serve targeted ads elsewhere.
Will the proposed changes affect businesses and marketeers using Facebook for corporate events, product launches and brand communications? While the proposed changes do not seem to affect developer and marketing activity, empowering consumers with privacy settings could curb the digital love.
Everything needed to “understand” Facebook’s new moves is here.
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Pushing aside how “spammy” this comment is, businesses can save money by engaging privacy and data protection consultants to ensure their platforms are secure and follow proper privacy procedures. Thoroughly vet the data protection and privacy policies and practices of all data processing consultants prior to touching your platform. No matter whether free analytics software, mobile publishers, SEO consultants, social media firms or other internet or mobile service. Understand what data consultants process, collect or use to provide its services and what data the consultant retains for other purposes. Platforms that attract children under 13, process financial, medical or other “sensitive data, collect regulated data, or processes European, Swiss or other foreign data, must seek legal and technical expertise to meet additional regulatory compliance standards and avoid statutory penalties.