Monthly Archives: February 2013

Can “the” competitor’s shout-out to your brand constitute trademark infringement?

A trademark owner must protect its brand by stopping confusingly similar uses of its trademark whenever possible.  Nike and Under Armour are direct competitors so confusion among sportswear buyers confronted with a knock-off brand is likely. Or, maybe the consumers enjoy the grudge match and aren’t confused. But ignore the threat at your peril. E.Scott Johnson was quoted […]