Category Archives: Advertising Disclaimers

Using the term Natural in food advertising? Products claiming to be ‘au natural’ may need to meet a higher standard

“My food is more natural than your food” lawsuits have been bountiful in the last few years. Following this trend is a “food advertising modernization” bill, HR 3147, introduced by U.S. Representatives Pallone and DeLauro, that would require advertisers who claim their products are ‘All Natural’ to prove that the food does not contain synthesized artificial ingredients that (...) [Read More]