Buying a Tweet ad? Avoid FTC scrutiny by following these 3 weird little #Ad rules

You may have heard this before, social media is not exempt from the ad rules regarding testimonials and endorsements. The FTC announced (again) that marketers placing short form ads in social media must comply with three basic truth-in-advertising principles: Endorsements must be truthful and not misleading; If the advertiser doesn’t have proof that the endorser’s (...) [Read More]

Collecting children’s data without their parents’ permission earns the FTC a cool $1M fine from Bieber Fansite

Websites should consider treating children as an attractive nuisance. Even consider putting up fences to keep them out.  The FTC is monitoring many websites that attract children (even unintentionally) for COPPA violations. The Children’s Online Privacy Protection Act, COPPA, requires websites to  obtain verifiable parental consent before collecting personal information from kids under age 13.  (...) [Read More]

In the Matter of Facebook: FTC Forces Privacy Fix

Facebook settled with the FTC today over its chameleon-like  privacy policy reports Gizmodo, putting the user into the driver’s seat for privacy settings. No more Big-Daddy-Knows-Best privacy changes.  FTC announced that given the long history of Facebook privacy changes and broken promises, it issued an order that Facebook be barred from making misrepresentations about the privacy of user’s (...) [Read More]