Mexico becomes third Latin American country to join the Madrid trademark filing system

In June I posted about Columbia’s accession to the Madrid Protocol and noted that Mexico was taking steps to follow suit. Late last month Mexico’s Secretary of Economy deposited documents completing the country’s accession to the Madrid Protocol for the International Registration of Marks with the World Intellectual Property Organization, bringing to 89 the total […]

Trademark protection under the Madrid Protocol gains a foothold in South America

Last year I posted about how even small and midsized companies can use the Madrid system to extend protection of their U.S. trademark registrations overseas. To recap, the Madrid System allows trademark owners to file a single application seeking an International Registration with the World Intellectual Property Organization (“WIPO”) and then enables registrants to designate […]

For International Brand Protection Consider Madrid

Brand protection in foreign countries is challenging. Just ask Steve Jobs who recently found out from an observant American ex pat that a very convincing knockoff Apple store was selling authentic apple products in Kunming, China. The store billed itself as an official Apple retail store and was so convincing that even the employees believed they […]